Quando il mercato cambia, il marketing risponde
THE ADVERTISING EVOLUTION WORKSHOP
offers a detailed overview of advertising campaigns which have changed how communication is approached. The initiative dissects impactful advertising campaigns, creative and strategic, analysing them alongside changes in the market and the social evolution of consumers. Important insights can be drawn by studying of masters, great communicators and advertisers.Zanolio workshop offers students a unique viewpoint on the evolution of advertising with topics divided by decade; coupled with commentary and anecdotes on the significance of each campaign, providing useful tools for analysis.
THE TOPICS
“Forget the academic texts and the infinite number of Marketing experts that we find on the web. Theory is fine, but practice has more value. Learn from the experience of masterminds gone before”. (Luigi Zanolio)
For more information: download the program
Alternative Group
An engineering graduate and CEO of the Alternative Group communication agency, Luigi Zanolio values the impact of communication and innovation. In 2001 he founded Luis.it, a company specialised in both traditional and contemporary communication practices. Today, building on this experience, Zanolio is solving a new challenge within the Communication market: harmonising creativity and a data-driven scientific approach.
With Alternative Group Srl and Mat Mau Srl, the Bolognese entrepreneur has applied Communication 4.0 methodology to Advertising, Marketing, audio, video, publishing, and web-based mediums.
Luigi Zanolio also worked as a director - ‘Un posto with Stefano Accorsi’ (1992) and a documentary on the life of Alberto Manzi - and has collaborated with Kimbo, Guaber, Coswell, Bologna Festival, AgaveFarmaceutici, AlfaWasserman, Hermess, Smeg, Monari Federzoni, Fabbri, Bonomelli, Riccardo Muti Music along with many other international brands.
The Digital Hub is a place where technology, knowledge, and experience meet, facilitating learning and collaboration. Net Service Digital Hub has innovation at its core, with a purpose-built, state-of-the-art digital facility equipped for research, development, and training.
Positioned in a historic building in the heart of Bologna, the 800m2, multi-purpose, interactive hub is designed and developed by Net Service S.p.A. as a space to promote innovation and digital culture, created to assist individuals, companies, and the public administration as a digital compass to the stormy sea of new technologies.
The Net Service Digital Hub is a new digital world waiting to be discovered.
Want to know more?
Fill out the form to be contacted!