E-COMMERCE STRATEGY

Marketing Automation to Business Integration

17 October 2019
09:00 - 13:00
 
Via Ugo Bassi 7
Bologna
 
Digital Marketing
 

WHY FOLLOW THE E-COMMERCE STRATEGY COURSE: MARKETING AUTOMATION TO BUSINESS INTEGRATION?


E-Commerce is one of the few sectors in Italy that, even today, enjoys steady growth. However, often a company opening an online store does not translate to an expansion of the business. Understanding which e-Commerce mode to choose, how and why to implement it, and how to utilise the diverse opportunities it offers can give companies a considerable competitive advantage, regardless of their size.

To learn more of other aspects and topics surrounding the subject, Francesco De Nobili offers the following additional courses at Net Service Digital Hub:

14.11.19 - Social Media Marketing and Advertising

THE COURSE


The course aims to illustrate how to use the reliable traceability of data assured by e-Commerce on Marketing Automation and build the foundations to effectively use this tool. During the course, it will be explained how embrace e-Commerce, selling any type of product online.

WHO IS IT FOR?

The course is designed as a tool to support entrepreneurs and companies. Specifically, those involved in marketing, communication and multi-channel promotion (online and offline) looking to improve their company's production processes with a tangible internal digital transformation.

Speaker

Francesco
De Nobili

Digital Marketing Manager

Francesco De Nobili svolge da anni attività di docenza, ricerca e consulenza in Digital Marketing. Docente nelle più prestigiose Università italiane, lavora da anni a un Osservatorio permanente sul Digital Marketing, i cui risultati sono riportati all'interno del libro Digital Marketing Integrato (HOEPLI, 2018), di cui è autore. De Nobili è inoltre relatore e divulgatore scientifico nei più importanti eventi di Digital Marketing in Italia.