The synergy between free and paid content
WHY FOLLOW THE SOCIAL MEDIA MARKETING AND ADVERTISING COURSE?
Knowing how to use social media allow budgets to be optimised. To remain competitive, companies require these expertise on how to use advertising on social media platforms in a timely, constant, and strategic manner, whether free or paid.
The topics proposed in this course fall within the category of Integrated Digital Marketing, an innovative method capable of interconnecting marketing activities (online and offline) to optimise investment according to the company's business.
The course teaches participants how to capitalise on the opportunities offered by Facebook and Instagram Ads. During the event, types of ads that allow the best results will be analysed. In addition, the tools offered by the respective platform for managing advertising on social networks will be examined.
WHO IS IT FOR?
The course is designed as a tool to support entrepreneurs and companies. Specifically, those involved in marketing, communication and multi-channel promotion (online and offline) looking to improve their company's production processes with a tangible internal digital transformation.
Francesco De Nobili svolge da anni attività di docenza, ricerca e consulenza in Digital Marketing. Docente nelle più prestigiose Università italiane, lavora da anni a un Osservatorio permanente sul Digital Marketing, i cui risultati sono riportati all'interno del libro Digital Marketing Integrato (HOEPLI, 2018), di cui è autore. De Nobili è inoltre relatore e divulgatore scientifico nei più importanti eventi di Digital Marketing in Italia.