STUDYING GOOGLE

From your competitors to traffic on your own website, with or without advertising

12 September 2019
09:00 - 13:00
 
Via Ugo Bassi 7
Bologna
 
Digital Marketing
 

WHY FOLLOW THE COURSE STUDYING GOOGLE: FROM COMPETITORS TO THE TRAFFIC ON YOUR OWN WEBSITE, WITH OR WITHOUT ADVERTISING?


Knowing how to analyse the enormous quantity of data, requests, and needs that our potential clients search through search engines each day on the web has become fundamental today for two reasons: The first is that this analysis provides an understanding of how to take customers to a website and, by optimising for search engines (SEO), and how to position content which matches their research interests. The second is to expand this analysis to include information regarding competitors, intercepting new audiences, optimising budgets, and Keyword Advertising strategy.

Furthermore, the topics of this course encompass so-called Integrated Digital Marketing, an innovative method for interconnecting the various marketing activities (online and offline) in order to optimise investment for a company's business.To learn more of other aspects and topics surrounding the subject, Francesco De Nobili offers the following additional courses at Net Service Digital Hub:

17.10.19 - e-Commerce Strategy: From marketing automation to business integration

14.11.19 - Social Media Marketing and Advertising

THE COURSE


The course aims to illustrate the most effective tools and techniques to study user research patterns and look at strategies to identify and optimise the use of the information obtained.


WHO IS IT FOR?


The course is designed as a tool to support entrepreneurs and companies. Specifically, those involved in marketing, communication and multi-channel promotion (online and offline) looking to improve their company's production processes with a tangible internal digital transformation.

Speaker

Francesco
De Nobili

Digital Marketing Manager

Francesco De Nobili svolge da anni attività di docenza, ricerca e consulenza in Digital Marketing. Docente nelle più prestigiose Università italiane, lavora da anni a un Osservatorio permanente sul Digital Marketing, i cui risultati sono riportati all'interno del libro Digital Marketing Integrato (HOEPLI, 2018), di cui è autore. De Nobili è inoltre relatore e divulgatore scientifico nei più importanti eventi di Digital Marketing in Italia.